The purpose of this assignment was to aggrandize a bar of soap. My hopes are that my commercial will appeal to a female audience, a female audience within the age range of early twenties and beyond. Since it's a general consumption that most females enjoy cuteness, I wanted to go for an airy, cartoonish aesthetic feel.
I wanted to puruse a subtle, subliminal approach with my commercial -a commercial within a commercial. The woman is watching tv that is advertising soap that she already has (which probably affected her buying it in the first place). Throughout the piece, she has a mezmorizing stare on her face as she takes in the tv advertisement, which later entices her to take a bath.
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