Wednesday, January 31, 2007

Deconstruction Assignment b.

Objective: Bring 5 ads that present interesting image that convey identities/messages about how one should act/be.


- Axe Shower Gel



Calvin Klein ad (older one). Mostly, they feature men, women, or both together, in provocative poses, as if they're trying to "welcome" you in to join in their little presumed escapades. Most of the time, on the women, they let too much go bare, but try to cover it up in the way a pose is or by the twist of the body.


Cover Girl - General Advertisements
http://video.google.com/videoplay?docid=-1566580275566907209 - Keri Russel's ad

Provocative lip gloss advertisement - like they all are - attempting to get young women/girls to buy their products. A lot of the times, the situations don't really make sense, or sometimes they're a bit overhyped. They always feature a pair of picture-perfect lips on an extreme close-up, and the "perfect" face and hair and eyes and nose and facial structure to go with it.



"Music is in my soul"
It's a tricky sort of image, because while the caption says: "Music is in my soul," it doesn't show any musical instruments of any sort, or the woman holding sheet music, or even her in a recording studio with instruments behind her or hanging on a wall somewhere. It does, however, show her as being in a rather passive, adorable/sexy/innocent, provocative pose that's meant to attract attention not to what the message is actually saying/trying to say, but to her body and beauty.


Fanta commercial: drink fanta, and you'll be great and popular, and everything's all happy, happy, happy.

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